Promotion & Marketing

This is a practical, hands-on course about how cutting edge record labels promote records and their artists, using visual and audio visual content.

Das DJing hat in den letzten Jahren, ebenso wie die gesamte Musikindustrie, bedingt durch die Digitalisierung, massive Veränderungen durchlaufen.

While it has become easier and easier to be a fully independent musician, the process of creating, recording, releasing and promoting your music (whether as singles or albums) can still be daunting

In todays competitive market, artists need to have an understanding of how the music industry works, what it wants and how to navigate it if they want to be successful.