Since the age of seventeen Kerstin Mayer has spent a lot of time at concerts. For a few years she was also active behind the bar or as an organizer. At the same time, she completed her training as a tax clerk, studied Media Management and passed the examination for event management. She then worked in various media companies before she got to know and love the topic of cultural promotion. She spent several years as a project supervisor at the Federal Funding Agency for Popular Music and most recently headed the financial administration of a foundation that supports initiatives against group-related misanthropy. Since 2020, she has been advising artists and music professionals on the application and implementation of funding projects.