Create a visually authentic and expressive release campaign

This workshop deals with the topic of "release campaigns" and focuses on the visual and marketing aspects of a release campaign.
While thematically related workshops on release planning are more concerned with the product(ion) cycle and thus more with organizational and administrative issues, this workshop focuses on unique selling points, creative aspects and, of course, tools and skills that will help you to consider the aesthetic aspects appropriately and professionally in addition to coherent and consistent release planning, so that your release also stands out visually from the mass of publications.

Story


• What is the story behind my album/single?

• What message do I want to send with it?

• Task: Mind mapping


Moodboard 


Budget


• How can I adapt my campaign to my budget?
• How do I prioritize my budget?

Team


• How do I find creative people who are best suited to my project?

• How do I coordinate my team?


Assets: 


• Cover art

• Video

• Spotify Canva

• Press release

• Press shots

• Social media content

• Merch

• Promo


Timeline


• How much time do I need to plan?