Audience and Community: Why You Need Both

Artists do not exist in isolation! Explore the dynamic relationship between artist, audience, and community in this comprehensive workshop with Australian music industry professional, Em Burrows.

In the workshop you will:

•     Explore your artistic and career goals alongside your personal values to lay the foundations for meaningful audience development and community participation.
•     Gain practical insights into identifying your audience
•     Understand the six stages of the audience journey, from discovery to loyalty, and learn strategies to attract new audiences while maintaining your existing ones.
•     Examine the differences between audience development and audience engagement
•     Explore activities that align with your values to build relationships within your community for mutual benefit.
•     Integrate your understanding of audiences and communities to create a cohesive strategy that enhances both your personal and professional life.

This workshop is aimed towards independent artists working towards long term career sustainability.