Mon, 22.07. Record, Release and Promote an album on your own

  • Posted on: 9 July 2019
  • By: Eileen Möller

While it has become easier and easier to record and release your own music, the process of putting an album together from start to finish can still be a daunting one. There is a lot to think about, and often a lot to learn, but knowing what to expect from each stage (pre-production, recording, post-production, distribution, promotion) and then taking the whole thing one step at a time - will guide you through what should really be a very rewarding process. 




Before you start

  • Know what you want
  • Get organized 
  • Favours vs Fees
  • Pre-production
  • Songwriting and the final selection
  • Making demos
  • Before you record: practice, practice, practice 


  • Home or Studio, or both?
  • Studio: Finding the right place and the right people 
  • Home: What gear/software do you need for home recording? (Buy, borrow or hire?)
  • Home: Preparing your recording environment 
  • Session musicians
  • Make a recording schedule
  • Post-production and distribution

Mixing – what is it and how to get it done

  • Mastering – what is it and how to get it done
  • Collecting your meta-data
  • Design and Packaging
  • Digital distribution
  • Printing physical copies
  • Physical distribution
  • Rights Management


  • The hows and whys of Crowdfunding
  • Your EPK (Electronic Press Kit)
  • Preparing your promotion schedule
  • Videos
  • Reviews and Radio play
  • Touring
  • Social Media


Learning Outcomes

By the end of the workshop, participants should have an informed overview for each step of recording and releasing an album. They should have gained enough knowledge to confidently begin the process themselves and be able to make informed decisions with regards to which parts of the process they can undertake themselves and what, if anything, they will outsource. 

Coach: Gil Hockman