Katja Hermes is working for more than 8 years in the Music Business. Working for places like Proton Booking & Management, Mutek Festival, Popkomm and Ableton, helped her gain experiences in different parts of the business. With a finished degree in Tourism, business administrative and ethnology she became a project manager at "Initiative Musik", the German music funding facility. Katja's main responsibility at the "Initiative Musik" was to take care of the export projects. She also worked on projects like, short tour funding and press travels for journalist from and to Germany. Moreover she organized over 4 years the German presentation at SXSW for the Federal Ministry for Economic Affairs and Energy and showcases for international festivals like the Reeperbahn Festival and MIDEM. In October 2013 she opened the Sound Diplomacy office a consulting agency for cultural export.