How to Record, Release and Promote your Music

Montag, 28 September, 2020 - 15:00 bis Dienstag, 29 September, 2020 - 18:00

While it has become easier and easier to be a fully independent musician, the process of creating, recording, releasing and promoting your music (whether as singles or albums) can still be daunting. There is a lot to think about and often a lot to learn. Knowing what to expect from each stage (pre-production, recording & post-production, distribution and promotion) and then taking the whole thing one step at a time is the best way to get the most from what should be a very rewarding process.


Day 1  - 28.09.2020 // 3-6 pm

Day 2   - 29.09.2020 // 3-6 pm



  • Before you start

    • Know what you want
    • Get organized 
    • Favours vs Fees
    • Pre-production
    • Songwriting and the final selection
    • Making demos
    • Before you record: practice, practice, practice 
  • Recording

    • Home or Studio, or both?
    • Studio: Finding the right place and the right people 
    • Home: What gear/software do you need for home recording? (Buy, borrow or hire?)
    • Home: Preparing your recording environment 
    • Session musicians
    • Make a recording schedule
  • Post-production and distribution

    • Mixing – what is it and how to get it done
    • Mastering – what is it and how to get it done
    • Collecting your meta-data
    • Design and Packaging
    • Digital distribution
    • Printing physical copies
    • Physical distribution
    • Rights Management
  • Promotion

    • The hows and whys of Crowdfunding
    • Your EPK (Electronic Press Kit)
    • Preparing your promotion schedule
    • Videos
    • Reviews and Radio play
    • Touring
    • Social Media


Learning Outcomes

By the end of the workshop, participants should have an informed overview for each step of recording and releasing an album. They should have gained enough knowledge to confidently begin the process themselves and be able to make informed decisions with regards to which parts of the process they can undertake themselves and what, if anything, they will outsource.