This evening on sound branding will start with the award ceremony for the Music Pool Berlin sound logo. Music Pool Berlin launched the competition Sounditup to submit a sound logo for Music Pool in July. Out of all contenders, 15 people were selected to participate in a masterclass on sound branding with Christian Mix-Linzer of the music synch agency Tracks & Fields. Having edited their sound logo idea based on what they learnt in the class, a winner has been selected out of all participants by the Music Pool team together with Christian. The five best Sounditup submissions will be presented and the winner will receive an award.
In the second part of the evening, a panel of communications professionals and artists will talk about the essential ideas and elements of sound branding, of developing sounds for brands. The conversation will explore both the professional possibilities of working in sound branding, as well as explore various examples of sounds for brands. How do you approach the development of unique sounds for a brand to convey its essence and values? Apart from a sound logo, which other components of corporate sounds can exist? What are currently interesting examples of brand sounds? What are best practices in sound branding? How does the collaboration between brands and musicians usually work and how can artists engage in sound branding jobs as part of their overall portfolio?
The talk will be moderated by our Eric Eitel.
Niko Floss / Christian Mix-Linzer / Anneli Bentler
DJ set after the talks: Juba
No registration needed. For free.
Time: h 19:30
Location: Fitzroy Holzmarktstr. 15