Joe Howden started his career in music magazine publishing with the independent quarterly Kruger Magazine. He went on to work as One Little Indian Records Head Of Digital and worked as Björk's Social Media Manager. In 2014 Joe founded Dark Arts, a social media management and strategy company working with a broad range of music industry clients. Dark Arts now powers the social presences of world famous artists, festivals, record labels and emerging talent. Client list includes Apocalyptica, Perfume Genius, Tricky, Super Furry Animals, Berlin Festival and Melt! Festival.