Chris has over 10 years experience within the Music/Entertainment space with Director level roles in Music Management, Festival Organisation, Digital Marketing and Music Publishing. Chris graduated from LIPA in 2006 with a BA (Hons) degree in Music & Entertainment Management. In 2005, Chris joined the management team of Creative Cultures, a Digital Marketing agency as acting MD. Creative Cultures grew to become an award winning Digital Marketing Agency with operational offices in Liverpool, London and Dubai working with clients such as EMI, Warner Music, Universal, Sony, Brahma, Discovery Channel, O2 and Nokia to name a few. Also in 2005, Chris co-founded Sentric Music and still serves as full-time CEO. Sentric is an award winning innovative independent publishing company that allows artists to self-manage their publishing via an online platform. Sentric is now home to over 65,000 songwriters representing over 400,000 songs worldwide with offices in UK, Europe and the US. Sentric's innovative global approach has seen it become one of the fastest growing publishing companies in the current market. In 2009, Chris co-founded Boss Events that is the commercial arm of Award Winning Music Industry Conference/Festival Liverpool Sound City. During his time as CEO, Chris expanded the roster of festivals for the Sound City brand and held the first ever Live Music Festival and Music Business Conference to the Middle East under the name of Dubai Sound City. Chris has won multiple awards and recently featured in Music Week's prestigious '30 executives under 30' list.